We’re trying to get better at patient retention and appointment reminders, but healthcare email marketing feels like walking through a legal minefield.
How are you handling appointment reminders, wellness newsletters, and follow-up care instructions without running into HIPAA issues?
Do you use specialized healthcare platforms or just regular email with disclaimers?
We got flagged for potentially including PHI in subject lines and now our admin team is freaking out. Someone mentioned ActiveCampaign has BAA agreements available but I need to verify that's actually sufficient for our compliance needs.
Any advice from practices doing this successfully?
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